Noize - Digital PR

The brief was to achieve sustained mass Online coverage over a 2-month period, position the latest Harry Potter film as the must-see film of 2007 and build data capture.

We achieved Coverage on 100’s of sites, including Homepage features, trailer placements, cast interviews, exclusive content deals and fully branded pages on sites including:

• AOL
• BBC
• MSN
• News of the World
• Popcorn
• Telegraph
• The Sun
• Times
• Tiscali
• Yahoo

We used exclusive competitions using ‘money can’t buy’ prizes to drive data capture.

The film became the biggest grossing release of 2007.

Equivalent cost of 2.6p per thousand impacts (cpm uniques).

Over 30,000 opt-in names added to the Harry Potter database.